Why use Zimbie?

5 compelling reasons to use Zimbie Enterprise and Instant Marketing ...

  1. Instant Messaging (IM) is currently the fastest growing service interaction mechanism on the web - take advantage of a new and vibrant market.
  2. No other marketing channel can provide you with rich real time information about your customer's presence.
  3. If your products or services are time sensitive there is no faster way to push that information to your customers.
  4. Instant Messaging is an easy to use, opt-in technology, accessible on mobile phones, PDAs, laptop and desktop computers.
  5. Zimbie Enterprise makes it easy to get started with "Instant Marketing" by providing you with the tools you need and professional advice.

 

Presence

 Presence, in the context of Instant Messaging, means that you know when your customers are available to receive a promotion, whether in front of their computer or actively using their PDA or mobile phone. The advantage over other forms of marketing, such as email, is that you can target a population of users who are online now with a high degree of confidence that you can immediately interact with them.

Real Time

 Instant Messages are delivered in real time (i.e. no discernable delay in message delivery) to facilitate conversations between users. This real time aspect makes it superior to email, and even sms, which can be subject to delays for various reasons.

Time Sensitive

 Time sensitive products such as last minute offers, travel deals, and competitions are a perfect application for marketing over Instant Messaging protocols because they allow an online and receptive population to respond and even interact electronically with your message. For example - a conference has just been cancelled in Paris and a hotel group has 500 rooms which will expire and become valueless in a short period of time. If their travel intermediary site is using Zimbie and has members subscribed to their special weekend breaks, they can market the product directly to these willing customers in an immediate fashion.

Push Technology

 Just like a Blackberry that notifies you when a message arrives, Instant Messaging is a push technology. The advantage of push technologies are that they are a passive experience for the user - there is no need for a user to remember to check for new messages. Your web content will come to them as soon as it occurs.

Ease of Use

 Instant Messaging is easy and intuitive to use and will be a familiar interface to the Instant Messaging population, just as a browser is familiar to all Internet users. Zimbie Enterprise is also easy to use. All you need is a web browser and you can start blasting messages out to your customers. If you want to automate your messages or combine them with your existing RSS feeds, Zimbie Enterprise has an RSS reader built in. You simply tell Zimbie the web address of your RSS feed, and Zimbie will send out updates to all your online customers whenever you update it. From an end users perspective, they simply add the Zimbie buddy as a contact which will push specific content to them - there are no downloads.

Opt-in

 Our flexible software platform allows your customers to subscribe and opt-in to their specific areas of interest. Therefore, you can build a network of 'willing customers' and you can be confident that you are in compliance with privacy rules and regulations. Zimbie can provide assistance with the sign up process for users and for storing user preferences to ensure your messages are highly targeted.

Accessiblity

 Anywhere that your customers can access an instant messaging client, you can be in touch with them. That means laptop, desktop computers, PDAs, iPhones, and Mobiles.

Relevance

 Part of the customer sign-up process is for your customers to tell us what they are interested in receiving information about, or maybe you have that information in your database already. Either way, Zimbie will safely and securely record user preferences to allow users to receive information that is relevant to them only. For example, perhaps I am interested in flight offers to New York. Zimbie will ensure that I receive updates on that subject as soon as they come in. This makes your offering more targeted and specific, adding to the 'stickiness' of the site.

To find out more contact us.